ADMISSIONS PICTURE BRIGHT here
COLLEGE TOPS 5,000 APPLICATIONS
TETOC’s overarching goal was to strengthen Muhlenberg’s position in a highly competitive admissions marketplace by enhancing the value of the Muhlenberg experience. By this measure, the campaign was successful. The College has recently enjoyed a record number of applicants; in fact, Muhlenberg topped 5,000 applications in 2011-2012. From an admissions standpoint, the College’s geographic footprint is also substantially larger: California is now the fifth largest feeder state for incoming students.
FEWER 18-YEAR-OLDS now
CONFRONTING THE DEMOGRAPHIC DIP
Nationally, the number of high school graduates is declining. There are just fewer 18-year-olds out there, particularly in the northeast United States, where Muhlenberg College draws the preponderance of its students. According to U.S. Census projections, this demographic situation isn’t expected to improve until at least 2022. When the rebound begins, it will be largely driven by population growth in places such as Florida and Texas. Historically, these haven’t been traditional feeder states for Muhlenberg. However, it’s notable that the College has gained important ground in California, “new” geographic territory, with 21 freshman from the Golden State in 2012-2013. The key to continued recruiting success? More endowed financial aid for the future and more Muhlenberg Fund support that can, in turn, deliver support to students here and now.